Probability plc | The leader in mobile gambling

Come on, lads…

… you’re only supposed to blow the bloody doors off!

Our customers can now relive the excitement of that classic 1960’s movie The Italian Job - with one big difference: they get to run off with the loot!

We’ve just launched the second game based upon our exclusive rights from Paramount Pictures for mobile gambling games; the first game, King Creole slots, was a big hit and we’re confident this one will be too.

The leader in mobile gambling

Probability plc is the leader in the emerging business of mobile phone cash gaming.

Ours is a market of over 2 billion mobile users worldwide out of the reach of on-line gaming, to whom we can market, deliver and support our Bingo, slots, casino and cash-arcade games.

We call our services “betertainment” - fantastic games played for money on your mobile, where small stakes can return massive prizes and everyone has fun.

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Winning games

Our mobile games are all free to download. The entire process from registration to play takes under two minutes and happens entirely on the phone. We support thousands of devices, with dozens more added each month.

Our goal is “something for everyone”, with a new game on average every 8 weeks. LadyLuck’s has exclusive rights for cash games based on popular franchises from Paramount Pictures and Electracade, including Grease and The Italian Job to Top Trumps.

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LadyLuck’s

LadyLuck’s is the consumer brand of Probability plc.

Players are recruited directly through their mobiles, thanks to our partnerships with carriers and the key ad networks for mobile. We will also have pre-installed links this year on 2m Three network handsets in the UK.

Advanced age and ID checking systems to prevent minors from playing, and we are GamCare certified throughout the organisation for responsible management of our customers.

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Why invest?

Probability offers the only opportunity to invest in a publicly listed stock focussed exclusively on the incredible market potential of mobile gambling.

We are listed on the London Stock Exchange AIM market. Speak to your broker for advice on how and whether to buy shares in Probability.

As an shareholder, you would be joining the likes of respected investors such as Michael Spencer (ICAP - IPGL) and Vincent Tchenguiz (Consensus) in backing a company with a proven track record and first mover advantage.

The m-gaming market

Today there are 2.2 billion people with a mobile phone but no PC. Add the billion plus PC owners who, from time to time, leave their desks and you get a glimpse of the untapped reservoir of potential new gamblers which is the m-gambling marketplace.

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Share price

Probability is traded on the London Stock Exchange AIM market with ticker symbol PBTY.

Investor information/Rule 26

Company / Product News

Interim Results: maiden profit30 Oct 2008
Notice of results23 Oct 2008
Trading Update13 Oct 2008
BUY recommendation from broker3 Oct 2008
Result of Annual General Meeting2 Oct 2008

About Probability plc

Probability plc was founded in London in 2004 and floated on the London Stock Exchange in August 2006.

Our vision is to be the global leader in mobile phone gambling services. We see the opportunity as being to create mass market (low stakes, high volume) “betertainment” services which are marketed, delivered, operated and supported on everyday consumer handsets.

Such a strategy opens the possibility of marketing services like ours to the billions of mobile users without a PC or an interest in land based gaming around the world.

Contact details and Office location